From The Field To The Plate
Kids don’t change their eating habits because someone tells them to. They change when they experience, understand – and cook it themselves.
Why Children’s Nutrition Can’t Wait
Childhood obesity could more than double by 2035 compared to 2020, according to the World Obesity Federation. This isn’t fate. It’s the result of a world where food advertising is everywhere – and genuine food knowledge is nowhere.
The cost: billions in healthcare, lifelong health problems – and children who didn’t have to suffer. The good news: much of this is preventable. And it starts with education.
Imagine children who know where their food comes from. Who choose an apple over a candy bar – not because they’re told to, but because they understand why it matters. Who love seasonal, local food and grow up making choices that are good for them and for the planet.
Bright colours aren’t food knowledge.
Sweets know how to catch our attention. Food literacy goes further: understanding what we eat, where it comes from, and how to make informed choices. Not a ban on treats — knowledge beyond the packaging.
The problem: knowledge that stays in the classroom
Nutrition education is often theoretical. Food pyramids, nutrient charts, lists of dos and don’ts. Students listen – and then very little changes. Knowledge that is never tasted, touched or tried is quickly forgotten.
Our answer: stories, not sermons
That’s why we’re currently producing an edutainment series on Swiss fruit and vegetables for SRF school. Every episode follows two children on a voyage of discovery through Switzerland: what actually grows here, who produces it – and how it ends up on our plates. Along the way, they come across vegetables they may never have tasted before – and learn to turn them into something delicious with their own hands. From the field straight to their own cooking pot. No lecturing. No finger-pointing. Nobody gets “converted”. Instead, the series makes connections visible: between the field and the supermarket, between the seasons and the menu, between what we eat and how we feel.
Viewers don’t watch a lesson. They discover along with the two – and grow along with them.
Experience. Understand. Apply.
Each episode follows a simple learning triad:
Experience — Out onto the farm and into the field. Where does a carrot grow? Why are there no Swiss strawberries in December?
Understand — Knowledge made tangible, with interactive quiz moments that turn students from viewers into players.
Apply — One simple, genuinely cool recipe per episode. Quick, cheap, and easy enough to make at home the same evening.
The impact
What makes it different
Most nutrition films explain. This one shows development. We don’t tell kids what to eat – we give them the tools to decide for themselves, and the confidence to get cooking.
Food literacy — Students understand nutrients in practice, not just on paper.
Sustainability — Local and seasonal becomes something you can see, touch and taste.
Self-efficacy — “I can make this myself – and it’s super easy!”
Motivation — Characters kids can identify with keep them watching and learning. Coming soon on SRF school.
Are you a teacher, school or partner who wants to help bring food literacy into the classroom? Get in touch: